Moving Your IT Strategy From Multiple Channels to MultiChannel

Andy Tudor, Senior Technical Development Manager, Aurora Fashions

Customers expect a cohesive brand identity regardless of which channel they choose to engage in, front or back of house

Moving to the multichannel enables a better understanding of your customer, improves yoru customer experience and sets you apart from your competitors

Retaining change agility in a mulitchannel environment is a challenge which needs to be embraced